BODEGA UNIVERSAL

2024

Branding

Concept

Everything in Bodega Universal transports you to another era. Its design evokes the golden age of exploration—postcards, travel journals, and antique maps. The hot air balloon in its logo symbolizes adventure, while the classic typography and color palette—navy blue, beige, and brown—recall train tickets, worn-out passports, and luggage tags that have traveled the world.

Every detail reinforces this atmosphere: business cards that feel like travel souvenirs, nostalgic stamps, a marble bar, and dark wooden cabinets reminiscent of an old-world bodega. The dim lighting creates a sense of intimacy, as if time itself slows down.

But the true magic lies in the dioramas within the portholes—small illuminated windows showcasing miniature landscapes, like moving postcards. These scenes turn every corner into a visual story, transporting you with just a glance. Bodega Universal is not just a bar; it’s an experience—a meeting point on an imaginary journey, where every drink and conversation become part of an adventure that never ends.