mairea
graphic and interaction design
HIJOS DE JAVIER
2024
Branding
Menu Design
2024
Branding
Menu Design
Concept
In the heart of Barcelona, we had the opportunity to bring Hijos de Javier to life—a project born from the desire to revive the essence of neighborhood bodegas, local traditions, and the culture that surrounds them. We wanted to pay tribute to the authentic bars of another era, where history, personality, and a touch of irony blended seamlessly between tapas and glasses of vermouth.
Our goal was to capture the nostalgic essence of 1980s Spain. We immersed ourselves in the aesthetics of the time, searching for the typography, colors, and design elements that defined that moment. We didn’t aim for a polished or corporate image but rather the raw, spontaneous beauty of old neighborhood bars, where signage was an eclectic mix of styles and brand consistency was almost a nonexistent concept.
Our goal was to capture the nostalgic essence of 1980s Spain. We immersed ourselves in the aesthetics of the time, searching for the typography, colors, and design elements that defined that moment. We didn’t aim for a polished or corporate image but rather the raw, spontaneous beauty of old neighborhood bars, where signage was an eclectic mix of styles and brand consistency was almost a nonexistent concept.